The 'what' has become more important in terms of Rakhi shopping rather than the gesture itself. This is not to say that the feelings behind gifting have become irrelevant. There are those among us who still believe in the thoughtful quality of any Rakhi gift idea.
On the one hand, the gift value has gained importance and on the other the choice of gifts has also undergone a lot of change. There has been a sea change when you want to send Rakhi gifts to your loved ones. The first major difference in the past and present is the wide range of presents, the other is the medium of exchanging gifts on Raksha Bandhan. Online Rakhi gifts shopping is the example of this newest trend.
Another major development in terms of Rakhi gifting and that is the customisation of Rakhi and Rakhi gifts. There are ideas on Rakhi gifts for sisters, Rakhi gifts for brothers, for bhabhi and so on.
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