Gift Shopping Trends on Raksha Bandhan

The 'what' has become more important in terms of Rakhi shopping rather than the gesture itself. This is not to say that the feelings behind gifting have become irrelevant. There are those among us who still believe in the thoughtful quality of any Rakhi gift idea.

On the one hand, the gift value has gained importance and on the other the choice of gifts has also undergone a lot of change. There has been a sea change when you want to send Rakhi gifts to your loved ones. The first major difference in the past and present is the wide range of presents, the other is the medium of exchanging gifts on Raksha Bandhan. Online Rakhi gifts shopping is the example of this newest trend.

Another major development in terms of Rakhi gifting and that is the customisation of Rakhi and Rakhi gifts. There are ideas on Rakhi gifts for sisters, Rakhi gifts for brothers, for bhabhi and so on.

Rakhi Day Celebrations

Tying The Rakhi Thread
On this auspicious day sisters tie the holy thread called a Rakhi, which is a bond of protection, on brother’s right wrist. The Rakhi signifies the promise that the brother will protect his sister from all harm and a prayer from the sister to protect her brother from evil. Although, this ritual is primarily understood to take place between brothers and sisters, but is not limited to this relationship only. It is basically a vow taken to protect and preserve and can involve non-blood relationships like a mother and child, friends and even wife and husband. In fact in several parts of India, especially Rajasthan, sisters tie Lumba Rakhi on the wrist of their brother's wife or bhabhi. This special tradition of nanad tying Rakhi on her sister-in-law's wrist is said to sweeten the bond of love between them.

On a Rakhi Day
Any Raksha Bandhan or Rakhi celebration comprises of many rituals practiced by members of a family, especially brothers and sisters. The day begins with the sister and brother taking a bath and wearing brand new clothes. The sister then prepares the Rakhi thali or Pooja thali. This thali has has rice and haldi (turmeric) for performing the ceremony of tilak (wherein sisters use the third finger of the right hand to mark her brother's forehead with the paste and rice), a diya or a tealight candle for the aarti or prayer, sweets as an offering and the Rakhi. Once ready with the thali the sister will apply the tilak to her brother’s forehead, recite prayers while tying the Rakhi around his wrist and then offer him the sweets.